Software as a service (SaaS)  has, without exaggeration, revolutionized the way we all work today. When software is delivered via the cloud, it’s easier to find solutions to unique challenges, rapidly test out new tools, and build an arsenal that works for everyone on the team. Organizations can quickly build stacks of apps they like and individual teams can make their own decisions about which apps they want to use. Unsurprisingly, this high-availability, lowfriction method of software delivery has ratcheted up the expectations of SaaS providers. Customers demand software that is easier to adopt and use, while also requiring less technical intervention to get the job done. This increased demand creates more opportunities for software creators, which then creates even more competition to offer functional, well-designed experiences, and fun-to-use products.

We call this the “virtuous SaaS cycle.” Since SaaS is so much easier to try (and buy), SaaS companies must advance features as fast as they can and offering increasingly innovative solutions in a competitive marketplace.

While the benefits of SaaS are significant, it can be dizzying for both software providers and end users to keep up. As technology morphs and proliferates, the nature of how organizations manage software must change with it.